Jan Siml

I'm Head of Data and Product Insight at LexisNexis.


17:40 UTC

Optimize your marketing spend with Julia!

07/29/2022, 5:40 PM5:50 PM UTC

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." (J.Wanamaker, 19th-century retailer) Optimizing marketing spend is still difficult, but this talk introduces a modern marketing analysis: Media Mix Modelling (MMM). We will combine the strength of Julia with Bayesian decision-making to optimize marketing spend for a hypothetical business. Find more details in the associated GitHub Repo

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